This is a guest post from Lauren K., Mr Beams Creative Coordinator
As creative coordinator, I’ve worked on dozens of Mr Beams customer service and product comparison videos and photo shoots. Throughout the process, I have developed an appreciation for the LEDs that we use in Mr Beams lights.
The first product comparison video I filmed focused on our MB300 Mini Spotlight and how it compared to an “as seen on tv” product. Before working with the competitor’s product, I watched the commercials for it and was really impressed. It seemed to be versatile, bright and affordable.
When setting up to film, I immediately noticed the blue tint from the competitor’s LED. At Mr Beams, we use LEDs with color temperatures that are in the middle of the white spectrum to keep the light output as close to a neutral white as possible. The blue tint really was a turn off, not to mention the spotlight flickered when I mounted it. I was perplexed that it was behaving this way. There were a handful of LEDs in the light, but it was not nearly as bright as our 80-lumen Mini Spotlight, nor did it have a consistent light output.
Some of the other products I worked with had a more consistent light output but most of them had that unnatural blue tint. In the last two years of working with dozens of battery-powered LED lights, I have learned how to spot a good one. When searching for the right LED product, there are three things I look for:
1. Lumen output
The number of LEDs doesn’t necessarily have an effect on the lumen output. Even though some LED lights have multiple LEDs in them, that’s not a promise that the light is going to be brighter than an LED light with just one LED.
2. Battery type
The type of battery (and the quantity) an LED light uses is a good indicator of how powerful the light is. Think of it this way: the larger the battery cell (D, C, AA, AAAA), the higher the power capacity. The more power the light has, the more strength the beam will have.
3. Color temperature
One of the primary features of LED lights are the color temperature, or the shade of white light it provides. The range that covers white light is 2700-6000K. LEDs in the 2700-4000K range tends to be a warmer white; LEDs around the 4000K range are a neutral white; LEDs in the 4500-6000K range tend to be a cooler, blueish white.